March 2010

DIY USP ASAP

Happy Monday! Here’s that USP worksheet I hinted at last week. Download the .pdf worksheet here: DIY USP ASAP Or, view it on Scribd. My goal is to make the whole “discovering your remarkable benefit” thing as simple as possible. Please download the free PDF, and give it a try. And you know what would [...]

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Uncovering Your Competitive Edge

You’ve got something going for you. You are a creative person with a unique point of view.  And you’re dreaming of taking your business to the big time. Here’s the problem: How do you stand out in a crowd of creative talent? What is your competitive edge? Discovering your USP Nope, it’s not that memory [...]

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Is Marketing Manipulative?

What do you hear when I say the word “marketing”? Is it synonymous with “manipulation”? Does the idea of “marketing strategy” conjure images of sketchy car salesmen pitching offers that seem too good to be true?  Do you think of television commercials flashing the words LIMITED TIME OFFER and CALL NOW!!! across the screen?  Yikes… [...]

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Three Steps to Carve Your Niche

So, you know you need a niche, but how do you find the perfect one?  And then – What happens when you are one of those multi-talented mavens, proficient in variety of crafty arenas? In the early planning stages of my bid’ness, I thought it would be wonderful to sell anything and everything I might [...]

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What's in a Niche?

Pronunciation: ˈnich also ˈnēsh or ˈnish You are creative. You have sketchbooks filled with great product ideas, and you dream of starting your own indie business.  You’re yearning to get your name out there and be noticed.  How can you find your place in our larger community of talented makers and sellers? One of the [...]

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Breaking Through Blogger’s Block

Hi, my name is Sarah… …and I have a confession to make. I’m not an excellent blogger.  At least, when I’m sitting on my sofa, struggling to think of my next great post topic (or any topic at all!), I don’t feel like an excellent blogger. Sometimes I get blogger’s block.  And I suspect you [...]

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