April 2010

Try not. Do.

We are moving house today.  My husband is loading the UHaul as I type. “Try not. Do.” is my mantra for the day.  I won’t try to carry the sofa up the stairs, I will! While I do that, do enjoy these links: BAKERY Craft MBA IttyBiz Modish Biz Tips Remarkable Communication Seth’s Blog Skelliewag [...]

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Join the Customer Conversation

Simply put, social media is “conversation online.”  Social media sites are all about facilitating those online conversations and building social connections. On Twitter, on Facebook, on blogs, and on forums: The conversation is going on about about you, with or without you. Sometimes, social media seems overwhelming.  Yes, it does take time.  Yes, it does [...]

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Social Pressure, Social Proof

I just looked it up:  There are more than 218,004 Etsy sellers with at least one item in their shops.  And according to Etsy, 2,008,387 new items were listed during the month of March alone! Staggering numbers, for sure. I’m sure I’m not the only shopper who has felt overwhelmed when searching for a handmade [...]

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4 Free Promotion Ideas to Try this Weekend

4. Advertise on MAKERY Yep — its a FREE advertising opportunity.  In celebration of our new domain — www.makeryblog.com — MAKERY is  giving away 10 free advertising spots for the month of May.  All you have to do is submit your ad in the comments below.  Don’t miss out on this no-cost opportunity to promote [...]

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How to Write Smart, Actionable Goals

Inspired by the awesome (and timely!) “Growth” series on CraftMBA this week, I’ve been brainstorming about the future of my business. Leave it to Megan to write an incredible post that knocks me over the head with its simple wisdom: “Growth requires a plan, not just a dream.” And were does a great plan begin, [...]

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Makery Tweets

via behance.net I’ve gone and got a twitter name especially for the Makery blog. Look at me use those social media techniques! :) Add @sarah_stearns, and let’s chat! Also, if you leave your twitter name in the comments, and I’ll be sure to follow your 140 character tips and thoughts. (Image for sale on Etsy: [...]

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Promotion Idea: What about a dis-loyalty card?

via jimseven.com This is one of the coolest promotion ideas I’ve seen. Like ever. The concept is easy enough: You travel around town, visiting 8 different independent coffee shops. And when you’ve finished the tour, Gwilym Davies –- the current World Barista Champion — will make you a free cup of coffee at his own [...]

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Is Your Business Nearsighted?

Sometimes I get too focused on the little, daily details that I forget to see the larger picture.  Do you ever feel that way?  And how about this — sometimes I get so jazzed about a new product idea — like almost obsessed — that I forget to think about my customers, and how they [...]

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Consuming Handmade

I just read a post on Seth’s Godin’s blog that I’d love to share. He highlights the consumer trend to buy items that are made by hand, rather than those that are mass produced. I think you should all go read the article, but if you are pressed for time, here is my favorite part: [...]

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