May 2010

Signing Off: Designing Your Email Signature

Your email signature is one of the easiest ways to promote your indie biz.  They are simple to set up, and have the potential to make a positive impression on your peers, customers, and clients.  So my question is: why don’t more artists and crafters use them? Now, I understand.  You’re busy — and taking [...]

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Social Media Revolution

When I first saw this video, my jaw dropped a little.  Then I grabbed my husband from the other room, gave him my chair in front of the computer, and made him watch it.  Now I’m making offering it to you. Amazing, or overwhelming? Awesome, or scary? Please tell me: What’s the #1 thing you’d [...]

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Build a Better ‘About’ Page

Your website’s ‘About’ page — and your Etsy Profile, for that matter — is an essential way to reach out to your readers, begin a relationship with new visitors, and take the first steps to turn potential customers into satisfied buyers. Did you know? Your About page is the most frequently visited page on your [...]

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4 Myths about Social Media

Mass broadcasts are a thing of the past.  Instead of spending big bucks on flashy TV ads, marketers are turning to Facebook, YouTube, and Twitter.  Social media is where it‘s at, darling.  And in this case, it means your customers, and potential earnings. With all of the buzz about social media, it’s hard not to [...]

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Be Twitterrific

Twitter is a fantastic venue for online conversations.  Twitter can introduce you to a large community of like-minded artists and designers.   And, Twitter can be a powerful marketing tool that helps you form connections with potential customers. Sometimes though, people abuse their allotted 140 characters.  What was once an interesting conversation turns into a [...]

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Lessons from The Big Move of 2010

Now that we have internet in the new apartment (finally!), its about time I break the regrettably lengthy posting hiatus. The “do-it-ourselves” moving process has taught me many things.  First of all, I discovered that I have more upper body strength than I ever would have imagined. And secondly, I learned a few lessons about [...]

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