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	<title>Comments on: Use Benefits to Pump Up Your Product Descriptions</title>
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	<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/</link>
	<description>Web Design and Marketing</description>
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		<title>By: Etsy has its gems of small business help &#171; Cannibal Crafts</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-441</link>
		<dc:creator>Etsy has its gems of small business help &#171; Cannibal Crafts</dc:creator>
		<pubDate>Wed, 12 Jan 2011 03:18:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-441</guid>
		<description>[...] upcycling/recycling/re-using/reducing in every aspect of this shop as possible. 2. What are the unique features and benefits of your products? Why should a customer choose you over another [...]</description>
		<content:encoded><![CDATA[<p>[...] upcycling/recycling/re-using/reducing in every aspect of this shop as possible. 2. What are the unique features and benefits of your products? Why should a customer choose you over another [...]</p>
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	<item>
		<title>By: Small Business Success Reading List - SEO &#124; Building a Website &#124; Hobby vs Business &#124; Handmade Spark</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-339</link>
		<dc:creator>Small Business Success Reading List - SEO &#124; Building a Website &#124; Hobby vs Business &#124; Handmade Spark</dc:creator>
		<pubDate>Thu, 29 Jul 2010 16:06:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-339</guid>
		<description>[...] Use Benefits to Pump Up Your Product Descriptions [...]</description>
		<content:encoded><![CDATA[<p>[...] Use Benefits to Pump Up Your Product Descriptions [...]</p>
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	<item>
		<title>By: Sarah</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-306</link>
		<dc:creator>Sarah</dc:creator>
		<pubDate>Wed, 30 Jun 2010 17:17:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-306</guid>
		<description>You got it!</description>
		<content:encoded><![CDATA[<p>You got it!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sarah</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-305</link>
		<dc:creator>Sarah</dc:creator>
		<pubDate>Wed, 30 Jun 2010 17:16:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-305</guid>
		<description>Thanks you so much for saying that!  Comments like yours make writing this blog so much awesome-er!</description>
		<content:encoded><![CDATA[<p>Thanks you so much for saying that!  Comments like yours make writing this blog so much awesome-er!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: richard lossing</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-296</link>
		<dc:creator>richard lossing</dc:creator>
		<pubDate>Mon, 28 Jun 2010 20:59:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-296</guid>
		<description>I&#039;m loving the info! Thanks for all the handy tips.</description>
		<content:encoded><![CDATA[<p>I&#8217;m loving the info! Thanks for all the handy tips.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: jewelhedz</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-295</link>
		<dc:creator>jewelhedz</dc:creator>
		<pubDate>Mon, 28 Jun 2010 19:38:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-295</guid>
		<description>Love the tips.</description>
		<content:encoded><![CDATA[<p>Love the tips.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Courtney - Meylah</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-288</link>
		<dc:creator>Courtney - Meylah</dc:creator>
		<pubDate>Fri, 25 Jun 2010 23:38:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-288</guid>
		<description>Sarah- you had me so excited about your bike that I couldn&#039;t even focus on the rest of the post.  I&#039;m so envious!  I think I&#039;m going bike shopping tomorrow too.  We are a one car family as well!  I love how you are able to tie your &#039;in person&#039; experiences with the online/marketing environment.  I think you and I are definitely on the same wave length, when I&#039;m out and about my brain is constantly thinking of ways that my experiences translate into the online world...Love it, keep it comin&#039; sister...</description>
		<content:encoded><![CDATA[<p>Sarah- you had me so excited about your bike that I couldn&#8217;t even focus on the rest of the post.  I&#8217;m so envious!  I think I&#8217;m going bike shopping tomorrow too.  We are a one car family as well!  I love how you are able to tie your &#8216;in person&#8217; experiences with the online/marketing environment.  I think you and I are definitely on the same wave length, when I&#8217;m out and about my brain is constantly thinking of ways that my experiences translate into the online world&#8230;Love it, keep it comin&#8217; sister&#8230;</p>
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		<title>By: Smaller Box :: Blog :: Link Love: The Most Valuable Small Biz Articles Posted This Week</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-286</link>
		<dc:creator>Smaller Box :: Blog :: Link Love: The Most Valuable Small Biz Articles Posted This Week</dc:creator>
		<pubDate>Fri, 25 Jun 2010 14:51:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-286</guid>
		<description>[...] Pump Up the Value of Your Products by Emphasizing Their Benefits [...]</description>
		<content:encoded><![CDATA[<p>[...] Pump Up the Value of Your Products by Emphasizing Their Benefits [...]</p>
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	<item>
		<title>By: Tweets that mention Pump up the Value with Benefits -- Topsy.com</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-268</link>
		<dc:creator>Tweets that mention Pump up the Value with Benefits -- Topsy.com</dc:creator>
		<pubDate>Tue, 22 Jun 2010 14:09:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-268</guid>
		<description>[...] This post was mentioned on Twitter by Sharon Binns, Sarah Stearns . Sarah Stearns said: How to use benefits (not features) to pump up your product descriptions. http://ow.ly/21EvP [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Sharon Binns, Sarah Stearns . Sarah Stearns said: How to use benefits (not features) to pump up your product descriptions. <a href="http://ow.ly/21EvP" rel="nofollow">http://ow.ly/21EvP</a> [...]</p>
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	<item>
		<title>By: People St. Clair</title>
		<link>http://www.makeryblog.com/2010/06/pump-up-the-value-with-benefits/comment-page-1/#comment-267</link>
		<dc:creator>People St. Clair</dc:creator>
		<pubDate>Tue, 22 Jun 2010 13:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.makeryblog.com/?p=789#comment-267</guid>
		<description>I&#039;m really enjoying this series, I love how you have spelled everything out in each post and it make me and I&#039;m sure other readers do the dilligent discovery for our own businesses.  The value is each post builds off the other and I love how you show the connection between each piece of this business planning puzzle no matter where you are with your business.
Thank you!</description>
		<content:encoded><![CDATA[<p>I&#8217;m really enjoying this series, I love how you have spelled everything out in each post and it make me and I&#8217;m sure other readers do the dilligent discovery for our own businesses.  The value is each post builds off the other and I love how you show the connection between each piece of this business planning puzzle no matter where you are with your business.<br />
Thank you!</p>
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