July 2010

A Real-World Guide to Successful Contests

Have you ever considered running a contest or sweepstakes to promote your indie business? Contests are such a powerful tool — they can increase brand awareness, engage your customers, grow your mailing list, earn publicity, and even improve your SEO! What’s more, you don’t need to run a huge brand to launch a viral promotion.  [...]

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New Service: Building your Brand on Facebook

If you’re on Facebook (and let’s face it, who isn’t?) you know firsthand how powerful of a platform it is.  And I bet you’re thinking of ways to promote your business on Facebook, too. Thanks to its inherent viral features (such as activity feeds, friend invites, notifications, etc.), social networks like Facebook provide the ideal [...]

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4 Ways to Add Value to your Facebook Fan Page

Does your business have a Fan Page on Facebook, yet?  If it doesn’t, these statistics will convince you that creating a fan page is well worth your time. Facebook has more than 400 million active users. 50% of active users log on to Facebook every day. The average user spends more than 55 minutes per [...]

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Alternatives to a “Proper” Press Release

Maybe writing a traditional press release isn’t your thing. Maybe you think they’re a little stuffy. And “stuffy” your indie business is not. If you want some media attention, but would rather not write a press release, consider submitting your story via email to your favorite bloggers.  If you are a designer waited to get [...]

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