branding

Your Own E-Commerce Site: The Best Way to Sell Your Stuff Online

If you’re in the business of selling online, you need your own website. Communities like Etsy and Art Fire have many good qualities, but having your own branded e-commerce site is absolutely indispensable for long-term success. From our experience talking to creative business owners, we know that setting up your own website can be challenging [...]

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Visual Branding for Your Creative Indie Business

Today’s post comes from Shannon Whealy. A visual image has always been important in establishing your business brand, but it’s never been as essential as it is today. We now live in a lightning-fast internet marketing reality. And many of us are selling our services and wares online. With the handmade movement and the social [...]

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Quick Tip: Let’s see that pretty smile!

Don’t you like to see smiling faces down there in the comments section? I know I do! When you think about it, avatars are kind of like logos for your online identity. You can use a picture of yourself, one of your products, or even your business logo — just something to remember you by. [...]

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Signing Off: Designing Your Email Signature

Your email signature is one of the easiest ways to promote your indie biz. They are simple to set up, and have the potential to make a positive impression on your peers, customers, and clients. So my question is: why don’t more artists and crafters use them? Now, I understand. You’re busy — and taking [...]

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Build a Better ‘About’ Page

Your website’s ‘About’ page — and your Etsy Profile, for that matter — is an essential way to reach out to your readers, begin a relationship with new visitors, and take the first steps to turn potential customers into satisfied buyers. Did you know? Your About page is the most frequently visited page on your [...]

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