marketing

Your Own E-Commerce Site: The Best Way to Sell Your Stuff Online

If you’re in the business of selling online, you need your own website. Communities like Etsy and Art Fire have many good qualities, but having your own branded e-commerce site is absolutely indispensable for long-term success. From our experience talking to creative business owners, we know that setting up your own website can be challenging [...]

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Less Telling, More Selling: Add Etsy Mini to Your Blog

Today’s guest post comes from no other than my husband, Zach. Zach is a genius coder and a great sport for helping me out with things get busy. We know a lot of you blog for business–and that’s great! So, Zach is going to tell you how to add a biggified Etsy Mini (or should [...]

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Facebook’s New Fan Page Design

Oh Facebook, my fickle friend.  You’re always changing your look! Yesterday, Facebook announced some major changes — and dare I say improvements — to Pages. Facebook says, These new features will help you manage communication, express yourself, and increase engagement. While these changes might take some time to get used to, I think you’ll agree [...]

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Creating a Brand Identity for Your Shop

Check out my article on Etsy’s blog today : Creating a Brand Identity for Your Shop, as well as the new website redesign! Let me know what you think :)

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A Real-World Guide to Successful Contests

Have you ever considered running a contest or sweepstakes to promote your indie business? Contests are such a powerful tool — they can increase brand awareness, engage your customers, grow your mailing list, earn publicity, and even improve your SEO! What’s more, you don’t need to run a huge brand to launch a viral promotion.  [...]

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New Service: Building your Brand on Facebook

If you’re on Facebook (and let’s face it, who isn’t?) you know firsthand how powerful of a platform it is.  And I bet you’re thinking of ways to promote your business on Facebook, too. Thanks to its inherent viral features (such as activity feeds, friend invites, notifications, etc.), social networks like Facebook provide the ideal [...]

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4 Ways to Add Value to your Facebook Fan Page

Does your business have a Fan Page on Facebook, yet?  If it doesn’t, these statistics will convince you that creating a fan page is well worth your time. Facebook has more than 400 million active users. 50% of active users log on to Facebook every day. The average user spends more than 55 minutes per [...]

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Alternatives to a “Proper” Press Release

Maybe writing a traditional press release isn’t your thing. Maybe you think they’re a little stuffy. And “stuffy” your indie business is not. If you want some media attention, but would rather not write a press release, consider submitting your story via email to your favorite bloggers.  If you are a designer waited to get [...]

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Marketing Overwhelm: How to Win Customers without Losing your Cool

As a creative business owner, you’ve got a lot on your plate.  I know how it is — you’re not only the president of your company, but also the production manager, the sales rep, and the entire customer-service department.  And when you add promotion, advertising, and PR responsibilities to the mix, and it’s no wonder [...]

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Use Benefits to Pump Up Your Product Descriptions

About a week ago, I bought a bike!  And I’m still so pumped about it. Now, I don’t know a whole lot about bikes — but I do know that this particular model comes with a heavy dose of awesome.  It’s got a comfy seat, a loud bell, and a rack in the back to [...]

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