marketing

Facebook’s New Fan Page Design

Oh Facebook, my fickle friend.  You’re always changing your look! Yesterday, Facebook announced some major changes — and dare I say improvements — to Pages. Facebook says, These new features will help you manage communication, express yourself, and increase engagement. While these changes might take some time to get used to, I think you’ll agree [...]

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Use Benefits to Pump Up Your Product Descriptions

About a week ago, I bought a bike!  And I’m still so pumped about it. Now, I don’t know a whole lot about bikes — but I do know that this particular model comes with a heavy dose of awesome.  It’s got a comfy seat, a loud bell, and a rack in the back to [...]

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Target Market Part 4: Taking Aim and Reaching Your Customers

Welcome to Part 4 in a series about Target Markets — or those awesome people who want and need your stuff. Marketing your successful indie biz requires a clear understanding of your target audience:  who they are, what they like, and where you can find them. So far in this Target Market series, we’ve covered: [...]

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Balancing Price and Perceived Value

Pricing your handcrafted product is a balancing act, to be sure.  And, like many of you, I’m tired of seeing under-priced products out there in the market.  Devaluing craft does none of us any good. “But pricing is hard!”, they say.  I see it all the time in handmade forums: “If I price my items [...]

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Quick Tip: Let’s see that pretty smile!

Don’t you like to see smiling faces down there in the comments section?  I know I do! When you think about it, avatars are kind of like logos for your online identity.  You can use a picture of yourself, one of your products, or even your business logo — just something to remember you by. [...]

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Signing Off: Designing Your Email Signature

Your email signature is one of the easiest ways to promote your indie biz.  They are simple to set up, and have the potential to make a positive impression on your peers, customers, and clients.  So my question is: why don’t more artists and crafters use them? Now, I understand.  You’re busy — and taking [...]

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Uncovering Your Competitive Edge

You’ve got something going for you. You are a creative person with a unique point of view.  And you’re dreaming of taking your business to the big time. Here’s the problem: How do you stand out in a crowd of creative talent? What is your competitive edge? Discovering your USP Nope, it’s not that memory [...]

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Is Marketing Manipulative?

What do you hear when I say the word “marketing”? Is it synonymous with “manipulation”? Does the idea of “marketing strategy” conjure images of sketchy car salesmen pitching offers that seem too good to be true?  Do you think of television commercials flashing the words LIMITED TIME OFFER and CALL NOW!!! across the screen?  Yikes… [...]

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Three Steps to Carve Your Niche

So, you know you need a niche, but how do you find the perfect one?  And then – What happens when you are one of those multi-talented mavens, proficient in variety of crafty arenas? In the early planning stages of my bid’ness, I thought it would be wonderful to sell anything and everything I might [...]

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What's in a Niche?

Pronunciation: ˈnich also ˈnēsh or ˈnish You are creative. You have sketchbooks filled with great product ideas, and you dream of starting your own indie business.  You’re yearning to get your name out there and be noticed.  How can you find your place in our larger community of talented makers and sellers? One of the [...]

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